The Benefits of Direct to Garment (DTG) Printing

First of all, let’s answer the question, “What is Direct to Garment printing?”

Just as it sounds, Direct to Garment (DTG) printing is a process in which a specialized printer is used to print your design directly on a garment, as opposed to screen printing which uses individual screens for each color to print multiple layers of ink on the garment. DTG prints the image on the shirt with one pass. DTG is not a heat press application, but an actual full color print directly printed on garments.

While screen printing provides a very, durable printing process (when done correctly), it also has a few downsides, such as higher minimum quantities required for printing due to the time required to setup the machine and higher prices for printing multiple colors. Direct to garment (DTG) printing can be the answer when screen printing isn’t right for your project.

Below you’ll find a few advantages of Direct to Garment Printing. If any of these fit your needs, give us a call to get your shirts printed by DTG.

7 Reasons to Use Direct to Garment Printing

  1. No minimum quantities. You can get as few as 1 shirt printed.
  2. DTG is full color. Whether you need 1 color printed or 50 colors printed in your design, they’re all included at no extra charge.
  3. Print photos. Are you looking to print a funny picture of a friend for a prank? Maybe a photo of grandbabies printed on a t-shirt for a gift? DTG is the answer.
  4. Vibrant print colors. The print quality is outstanding allowing vivid ink colors. Check out a few examples of DTG printing here.
  5. Fast production. For small quantities, production can be much quicker than screen printing, because there is less machine and art prep time for printing.
  6. Amazing detail. If your design has fine details, DTG is a great choice because your artwork will print vividly. 
  7. Large imprint area. Your design can print as large as 14″ W x 16″ H on the front and/or back of the shirts.

As you can see, Direct to Garment printing can be very handy when you need fast service for a small quantity of a full color t-shirts.

Contact us now about DTG printing.

The Case For High Quality Event T-Shirts

Each year, we print thousands of screen printed t-shirts for festivals, 5k runs, and other large events. Many of our customers ask for the cheapest shirt in order to fit within their budget.

However, is cheaper better? We don’t think so, especially when talking about t-shirts.

Here’s Why High Quality T-shirts Are Better Than Cheap Tees

Everyone has their favorite t-shirts they wear on events and weekends. Whether going shopping or going out for a casual dinner, one of your favorite shirts often makes the cut.

But why? There are typically two main reasons why most people have favorite shirts.

  1. You love the style and fit of the shirt. This is the top reason why screen printed t-shirts are worn over and over again. It all comes down to comfort. We all want to be comfortable. You can opt for a soft, ring-spun cotton t-shirt or an even softer tri-blend t-shirt. The basic, rough cotton t-shirts are outdated and out-of-style. By spending a few extra dollars per shirt, you are investing in walking advertisements for your event or company. 
  2. You love the design on the shirt. You may love the message printed on the shirt, or you may love the art on the shirt. This is why it’s worth spending money on a great design. Yes, your logo is very cool, but alone it is most likely not cool enough. After all, most logos aren’t a beloved brand like Apple. However, even with an amazing design, if you print it on an uncomfortable and un-stylish t-shirt, you are doing your design (and company) a great disservice. The shirt won’t be worn nearly as often as it would be if it were printed on a stylish and comfortable shirt.

Most of us have quite a few of those free t-shirts we have received in the past, but we never wear them. Right now they are stuffed in the bottom of a rarely opened drawer. Why do we keep them? You never know when we need a t-shirt to wear when we repaint the house or change the oil in the car. No one will see us wearing the shirt. Therefore, the company who initially gave out the shirt is getting a much lower return on investment since others aren’t seeing the printing on the shirts. 

So next time you begin planning your big event, budget a little more for event t-shirts which will be worn over and over again. People attending your festival, run, concert, or other event are expecting comfortable t-shirts. Maybe you have to charge a few extra bucks or so for the event to cover the cost of a premium t-shirts, but it will be worth it for both you and the shirt recipients.

If you need help choosing a super-comfortable shirt, our staff at Anchor Screen Printing can help you. Our options and expertise run deep. We look forward to setting you up with a trendy style and a great design, which will help make your event more successful and result in happier customers. Let the walking billboards begin advertising for your company or event!

Below are a few cool shirts from past customers who understand the power of high quality shirts and design.

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You Are What You Wear

Since you were a small toddler, you’ve probably heard the phrase, “You are what you eat.”

Well, we believe the same principle applies to your company shirts. (Check out some of our work!)

Some businesses allow their employees wear practically anything during their work day with no actual dress code enforced. And for the most part, employees dress respectfully. However, there’s always that rebel wearing the t-shirt with an inappropriate phrase on it or the office diva who’s very proud to show off too much skin. With no dress code, you often find employees all along the spectrum from sloppily attired to dressed to the nines.

This inconsistency in dress can be confusing to customers and potential customers. Inappropriate shirts (or pants) can be offensive and turn away potential big sales. A sloppily dressed employee can emit the feeling that your entire company is sloppy. Customers may be refrain from asking a question because they aren’t quite sure if that person is an employee, causing you to lose a sale.

First impressions are so important, and that’s why professional company work shirts are vital for a positive first impression.

But don’t mistake “professional company work shirts” for stuffy and boring.

You can have very stylish and hip shirts that are professional. You can even have screen printed t-shirts that look amazing, are comfortable to wear, and make great work uniforms. Creating a unique look for your company uniforms can really help you stand out to your customers. Uniforms help instill an instant trust and help create an initial sense of competence for your customers. Plus, they make your employees easily identifiable for your clientele.

We are here to help you choose the best possible company shirts to represent your brand. And equally important, we will help you find a shirt style in which you will be comfortable and look great wearing. We will assist you in finding those uniform shirts that you don’t dread putting on in the morning when you get read for work.

Click here for more information about Embroidered Shirts.

Click here if you are interested in more information about Screen Printed Shirts.

Please feel free to give us a call at 850.243.4200 or contact us if you have questions.

Prepare Ahead For Your Spring Event T-Shirts

Custom Event T-Shirts - Fort Walton Beach - Destin

It may be cold now, but in a few short months Spring will bring its warmth. The season of outdoor events will begin on the Emerald Coast. Every weekend will be filled with festivals, 5K races, and other fun outdoor events.

Anyone attending an event wants a t-shirt commemorating that event, right? Attendees have come to expect it. If it’s a race, a custom race shirt is typically included with registration. However, for festivals, guests are willing to shell out big bucks if the event shirts have a great design.

Shirt Style Is Important

We love helping our customers not only with great design, but also with choosing the perfect shirt to print your design. You see, a comfortable and stylish shirt is very important if you want them to continue to be wear the shirt throughout the year. By spending a few extra bucks on a better quality shirt, you are investing in a walking billboard that will promote your event for the next year.

Whether you want a brand name shirt, or an off-brand with similar qualities of the expensive brand names, we can get them for you.

What You Need To Know

In order for us to guide you to the right type of t-shirt and the right design, we need the following information from you.

  1. Who’s Attending? – In order to get the right shirts, we need to know the type of crowd you expect. For example, if the event was a high school senior class event, the shirt style should be completely different than if it was a snowbird event with mostly senior citizens. Younger, hip styles don’t go over well with older generations, and the sizes also don’t always translate. A medium juniors style shirt isn’t the same as a unisex medium t-shirt. We know our fabrics and we know the current styles. We are here to guide you through the process of selecting the perfect shirt for your audience. The type of audience also helps determine the shirt design.
  2. What’s Your budget? – This is often determined by whether you are giving away the shirts, including them with registration, or reselling them at your event. For giveaways, you may opt for the lower priced shirt options, however, if including them with a registration or reselling them, you can completely recoup the cost. This allows you to upgrade to a premium type of shirt so the recipients will love the shirt and wear it often. We can help you find the most appropriate shirt for your budget. If you need an elaborate design, you’ll have to also factor in design charges depending on the complexity.
  3. When Is The Event? – This may seem obvious, but we have to mention it. Some blank shirt styles take longer to receive them, which can delay the production time. Additionally, creative design takes time and can’t be rushed.

Need Design Help?

No fear, if design isn’t your thing. Chances are you have a vision of what you want. We can help you create a design your guests will LOVE! We’ve been helping customers with amazing shirt designs for their events for over 23 years.

Our team of graphic designers are ready to take your shirt design concept from a sketch to a masterpiece. Since we design and print so many of the event shirts around the Fort Walton Beach and Destin area, we are in tune with the design trends that people love to wear!

Fill out the short form below for more information.

Screen Printing Inquiry
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Buy Company Shirts For A Tax Break

Get a tax write-off with Company Shirts

With the start of December, retailers and business owners have one final month to boost their sales and profits. For many businesses, the last quarter, and specifically Christmas sales during the month of December, is a critical part of annual sales. This make or break month can mean the difference between a profitable year and a non-profitable year.

One often overlooked part of business planning is taxes. Too often business owners only look at ways of reducing their taxes in hindsight rather than actively planning ways to reduce their tax liability. Strategic tax planning can help you save thousands of dollars each year in unnecessary tax liability.

Here’s The Skinny

Even if you don’t personally take your excess business profits as salary or dividends, small business owners are personally responsible for the tax on that profit.

One such way to reduce your tax liability is to wisely spend excess profits before the the end of the year. Typical smart purchases include investing in business infrastructure, new machinery, effective marketing items, and business apparel. Don’t wast money, but invest in items you will need for the new year.

The end of the year is a great time to buy company uniform shirts to make your staff look great for the upcoming new year. Not only will company shirts increase your professional look, but this year-end spend will also reduce your overall tax liability for the year, saving you hard-earned money. You can either choose not to spend your excess money on legitimate tax deductible purchases or you can instead choose to pay extra taxes on that money. We recommend buying the shirts. You worked hard all year for your money, so don’t squander it away.

At Anchor Screen Printing, we are here to help you through the process of choosing the best company shirts with high quality embroidery. Our in-house embroidery machines allow us to keep a strict quality control to deliver superior uniform shirts for your employees.

We offer many brand name polo work shirts such as Nike, Adidas, Columbia, American Apparel, and many more. For the more budget-conscious, we have many other brand names which offer excellent quality shirts mimicking the higher priced brand names, but at a cost any small business can afford.

Have Questions?

Let us know by filling out the simple form below and we will get back to you with answers ASAP!

Screen Printing Inquiry
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It’s a Racing Time of Year

Wicked Triple Fun Run Race Shirts

The Fall, Winter, and Spring seasons in Florida are the ideal time for races. From 5K, 10K, half marathons, and marathons, these times of year host many foot races due to the preferable running weather. The summer season is extremely hot and has a lower number of scheduled races. Check out the list of the Upcoming Races along the Emerald Coast.

Runners (and walkers) who participate in local races have come to expect a race shirt. This not only shows their participation in the Run (or Walk), but it also supports the event. Race t-shirts are worn over and over throughout the year, and they do a fabulous job promoting your race for the next year.

Because race shirts advertise for the event, they should include a great design. A black imprint on a white t-shirt no longer cuts it. Low quality race shirts with poor designs will be thrown away or buried in the bottom of a drawer, which is a huge waste of money. In order to ensure race t-shirts are worn often after the event, opt for a good quality tee, a nice shirt color, and a professional design.

Check out a recent race shirt (pictured) we did for the Wicked Triple Fun Run. Cool, huh?

Anchor Screen Printing can help with BOTH the design and screen printing. To get started with a quote, simple fill out the short form below.

Screen Printing Inquiry
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Embroidered Work Shirts

Our brand new embroidery machines have been installed and we are so excited! Below are a few pics of our new machines.

So what do our new embroidery machines mean for you?

Not only is Anchor Screen Printing your go to source for screen printing, but we are also able to handle all of your embroidered work shirts and corporate wear. Having embroidered uniform work shirts for your company promotes a professional image for your business, which instills trust in your clients. Since a first impression is so important, it makes sense that a beautifully embroidered company logo on work shirts will help formulate a positive first impression. Whether you are looking for brand name apparel or budget-friendly options, we can stitch your logo on the shirts of your choice for your employees.

Benefits of Using Anchor For Your Embroidered Shirts

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Get Your Promotional Swag

Promote your business in style with custom swag by Anchor Screen Printing. Have an upcoming event that you’d like to promote? Custom koozies, cups and totes are the perfect promotional swag for it. Have your team dressed to impress with custom t shirts with your company’s logo or event information.

Whether it’s koozies, totes or cups Anchor has the promotional swag you need!

Koozies are perfect for keeping drinks cold during these hot summers. Are water or sodas a part of your event items? Add a koozie and everyone will be thanking you later. As well as koozies, cups are a great option for your event. Just about everyone has at least 1 promotional cup in their kitchen. Why? Because people love cups. It’s an item that they will use time and time again. If you’re thinking about having multiple promotional items, you may want to add tote bags to the list. Tote bags, much like cups, are reusable and your guests can use them to carry all their new swag.

Contact the team at Anchor Screen Printing to get started today! Our team of screen printing professionals has the experience you can trust to represent your next event.

custom promotional swag

Choosing the Perfect Color Combination

Creating your custom t-shirt is tons of fun. From picking out or creating a design to choosing the perfect t-shirt color, your options are endless. However, it can also be overwhelming. From time to time there are certain color combinations that don’t match as well together in real life as they do on a computer screen. The team at Anchor Screen Printing is here to guide you through the process and ensure that you end up with a finished product you can be proud of.

Here are some tips to get you started

• Try to avoid pastel ink colors on lighter shirts. These include ink colors like pink, blue and yellow. Without adding an outline of a darker color to the text it will be hard to read from a distance.
• The same holds true for dark ink on dark fabric. Your text will be un-readable.
• If you’re creating a shirt for a summer event try to stick to lighter shirt colors. Light colored shirts don’t absorb as much heat as darker colors.

Anchor Screen Printing can help you design the perfect color combination!

A great place to get started is using our “Design your own” tool. If you still can’t decide on which colors compliment each other contact our team of professionals today! We are here to help you from beginning to end.

 

Anchor Screen Printing assist you in choosing the perfect color combination

Check out our Embroidery Services!

shirt embroidery

Looking for embroidery services in the Okaloosa County area? Look no further than Anchor Screen Printing. Whether you’re looking to add a special touch to your event or want new shirts for your staff, we have you covered. We can embroider your image on polos, caps, pullovers and much more. Our team will assist you evaluate your logo to see what works best for you.

Embroidered logos have height, width and depth!

We have a wide selection of garments to choose from or you can bring your own. We have a low minimum order of just 12 pieces. Feel free to contact your professional embroidery team at Anchor Screen Printing today with any questions.

Click here for a custom quote on your order!

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